01 · THE PROBLEM
What wasn't working
The firm relied on referrals and was invisible on Google for the cases people actually search for.
02 · THE BUILD
What I built
Articles on specific legal cases, a clean semantic structure, FAQ schema, internal linking and fast static pages.
03 · THE RESULT
What changed
- #1 organic result for several key searches
- A steady flow of inquiries without ads
- The firm adds new content itself, no developer needed
