01 · THE PROBLEM
What wasn't working
A new brand with no distribution needed to start selling online, directly, in several markets.
02 · THE BUILD
What I built
A fast headless storefront, clean product pages with rich structured data, multi-currency checkout and category SEO.
03 · THE RESULT
What changed
- Direct sales with no marketplace commission
- Niche categories indexed on Google
- The catalog is managed without a developer
